Facebook Buys GIF Creation and Sharing Site Giphy

Facebook Buys GIF Creation And Sharing Site Giphy

Everyone knows about Giphy, a popular GIF construction and sharing site, and Facebook has bought Giphy. It is claimed that Facebook has bought Giphy in 400 million dollars. It is also said that Facebook wants to integrate the large GIF archive into Instagram and other Facebook applications.

Giphy is one of the biggest GIF sites on the internet. It offers opportunities to create, share, and create different versions of GIF animations. For years, Facebook has been providing the site's GIF archive to users via Instagram APIs on Instagram, the main Facebook app, Facebook Messenger, and WhatsApp. According to Facebook, 50 percent of Giphy's traffic comes from their apps. Half of this alone accounts for Instagram.

Facebooking Buys Giphy

Under his new owner, Giphy will continue to live as part of the Instagram team. Its goal will be to make it easier to send GIFs and stickers in Instagram stories and direct messages. Still, Facebook says nothing will change for Giphy users right now.

Vishal Shah, the Deputy General Manager at Instagram announced through a blog post that people can still upload GIFs, developers and API partners will continue to have the same access to Giphy's APIs and Giphy's creative community can still create great content." used the expression.

Many services such as Twitter, Pinterest, Slack, Reddit, etc. provide GIF animations and get support from Giphy's APIs. Facebook's announcement shows that these services can take advantage of Giphy, as it is now, at least for now. However, if we consider that some of them are direct competitors with Facebook, tensions may arise in the future regarding the use of animations.