Search Engine Optimization is a new concept that involves the ranking of websites and it consists of different methodologies of creating a website and marketing them to achieve higher ranking in the search results and attract targeted traffic to your website or blog. SEO consists of techniques used to improve search engine rankings. It helps to display pages according to the relevancy and authority of the page. Building quality authority web pages require a lot of efforts and SEO provides guidelines to achieve desired results in the most effective way. If your web pages rank higher in the search results in Google, then you will have more chances to get visibility ultimately leading to more opportunities and business. There are different techniques of search engine optimization that can help your webpage or website to appear in the top ten results of Google. Search Engine Optimization is all about making the necessary changes in the content, coding, and structure of your w